“Swamp People”


In southern Louisiana lurks the largest swamp in the coastal United States. It’s a place where nature reigns supreme and men must fight to survive. This battle is at the center of “Swamp People,” a new show premiering on The History Channel, Sunday, August 22 at 10/9c.

Original Media (Miami Ink, Storm Chasers) brought in The Molecule to create a branding and graphics package for the new series. Brian Catalina was tapped as showrunner on the heels of his success with hits like “Ice Road Truckers,” “Deadliest Catch” and “Axe Man.”

The series follows the locals, often referred to as the Coonass, who live off the land and feed themselves the traditional way of making their own hooks and hunting alligators. On account of their rare abilities, the federal government even gives them tags so they can help regulate the alligator population. The Molecule was tasked with creating a graphics package which recognized this unique ability and portrayed it with a sense of admiration.

In order to appeal to a wide audience, the show’s focus is on character-centric non-fictional situations, said Ted Markovic, Producer at The Molecule. “From what I’ve seen so far, there is the older generation that do everything by the book and the younger crowd that likes to push things a little bit.” he said. “Superficially, they are people running around the swamp with guns — but with personalities and stories to tell.”

For the show’s title sequence, the creators tried to capture the essence of the dangers of the swamp. “We cut together alligator eyes peering above the water, snakes swimming, and the creepy night  environment.” Markovic said.

He actually didn’t think one of the heaviest shots was going to pass through the network censors: A dying alligator claw clinging for his last breathe of life. It really captured what the show runner wanted, noted Ted. “None of us thought the network would like this shot, but they did. It’s nice to see that History is willing to take some risks and not sugar coat the brutal side of the story.”